The day after Thanksgiving is traditionally the start of the busy holiday shopping season. But many people got a jump on that by hitting the stores on Thanksgiving Day or going online. Ironically, retailers are now using the popularity of Internet shopping to try and get customers back into the stores. Indeed, in many ways [...]
How Retailers are Using Interactive Marketing Tactics and Social Media Marketing to Drive Sales
December 1st, 2010Tags: AIS Media, Black Friday, CoeAH In, interactive marketing, Online marketing, retail marketing, Social Media Marketing
Posted in AIS Media, Interactive Marketing, Social Media Marketing | No Comments »
CoeAH Interactive – Business Website and Interactive Marketing Usage Survey
November 8th, 2010With 2010 coming to a close and 2011 rapidly approaching, you, like many other business owners and executives, are probably busily planning for 2011. Improving your bottom line, sales performance and /or brand awareness is undoubtedly at or near the top of your 2011 goals. To help with your 2011 planning process, consider using a [...]
Tags: AIS Media, CoeAH Interactive, ecommerce, email marketing, landing pages, search engine marketing, Social Media Marketing, website development
Posted in AIS Media, Interactive Marketing, Social Media Marketing, eCommerce, email marketing, search engine marketing, website development | 6 Comments »
Twitter’s Follower Count Issue — Still an Issue
October 22nd, 2010Twitter’s long-standing follower count issue — where the follower counts do not accurately reflect the number of users displayed on the followers page — is unfortunately still an issue. CoeAH Interactive has been impacted by this issue — our followers page is currently displaying less than half of our actual number of followers. Ironically, the [...]
Tags: Social media, Twitter, Twitter Follower, Twitter Help Desk
Posted in News, Social Media Marketing, Twitter | No Comments »
Social Media Marketing to the Mobile World
October 15th, 2010According to to the Nielsen Co., the media research firm, people from ages 45 to 54 sent and received 323 texts a month in the second quarter of 2010, up 75% from a year ago. Conversely Nielsen, at the request of The Wall Street Journal, analyzed cellphone bills of 60,000 mobile subscribers and found adults [...]
Tags: Facebook, interactive marketing, mobile devices, Social media, Social Media Marketing, texting, Twitter
Posted in Facebook, Interactive Marketing, News, Social Media Marketing, Twitter | No Comments »
10 Do’s and Don’ts for Facebook Pages
October 8th, 2010Want practical, easy to follow tips for improving your organization’s Facebook presence? Check out Scott Gerber’s article on Entrepreneur Magazine. He offers 10 do’s and don’ts for your Facebook page. Gerber’s introduction to his top ten list is consistent with CoeAH Interactive’s position on the value that social media, specifically Facebook, can offer to organizations [...]
Tags: CoeAH Interactive, Facebook, Social media, Social Media Marketing
Posted in Facebook, Interactive Marketing, SEO, Social Media Marketing | No Comments »
Another Sign that Social Media has Arrived
September 28th, 2010Perhaps the greatest indicator of the importance and value of something is what happens when that thing disappears. As the saying goes, “don’t know what you got until it’s gone.” When Facebook and Twitter experienced rare incidents of service outages last week, the response was remarkable. It was evident that these two social media sites [...]
Tags: CoeAH Interactive, Facebook, Social media, social networking, Twitter
Posted in Interactive Marketing, News, Social Media Marketing | No Comments »
CoeAH Interactive’s SEO Services Produces Measurable Results
September 16th, 2010Search Engine Optimization (SEO) is the process of improving the ranking of a website on “natural” or un-paid search results as opposed to search engine marketing (SEM), which deals with paid inclusion. Typically, the higher a site appears on the search results, the more visitors it will receive from search engines. Selecting a Search Engine [...]
Tags: CoeAH Interactive, interactive marketing, Search Engine Optimization, search marketing, SEO
Posted in Interactive Marketing, News, SEO | No Comments »
Social Media and Message Relevancy
September 2nd, 2010As noted by WealthBridge Connect, a customer of CoeAH Interactive, organizations must be careful about how to utilize social media. The messages presented by an organization’s social media must be relevant to its audience in order for those messages to be effective: “Many companies’ forays into social media yield nothing more than wasted time and [...]
Tags: CoeAH Interactive, Facebook, Linked In, Social media, Twitter
Posted in Interactive Marketing, News, Social Media Marketing | No Comments »
CoeAH Interactive speaking at ISBO Lexington, Sept 13
August 26th, 2010CoeAH Interactive will provide the featured presentation at ISBO Lexington‘s meeting on September 13, 2010. CoeAH will offer insights about how many organizations large and small are struggling with decisions about where to spend their marketing dollars. In many cases, these organizations are realizing that if you aren’t getting the return on investment that they [...]
Tags: CoeAH Interactive, ecommerce, email marketing, interactive marketing, search marketing, Social Media Marketing, website development
Posted in Interactive Marketing, News, Social Media Marketing | No Comments »
Social Media Grows
August 20th, 2010The growth and popularity of social media continues to increase dramatically among legal professionals. The American Bar Association’s (ABA) Legal Technology Resource Center annual survey revealed the following: “Respondents were asked whether they personally maintain a presence in an online community/social network such as Facebook, LinkedIn, LawLink, or Legal OnRamp. Overall, 56% of respondents answered [...]
Tags: CoeAH Interactive, interactive marketing, Social media
Posted in Interactive Marketing, News, Social Media Marketing | No Comments »
